FAB
STYLE
COLLECTIVE
FOR MUST ATTEND FASHION & LIFESTYLE EVENTS
WHAT IS FAB STYLE COLLECTIVE?
WE ARE A NON PROFIT ORGANISATION RUNNING FASHION AND LIFESTYLE EVENTS WITH 20 YEARS OF EXPERIENCE.
WE PRODUCE AND PRESENT AVANT-GARDE RUNWAY SHOWS, IMMERSIVE MULTIMEDIA
INSTALLATIONS, PERFORMANCES, DESIGN, FASHION PHOTOGRAPHY EXPOS AND FASHION FILM AWARDS.
WE AIM TO BE AN INNOVATIVE FASHION PLATFORM, ASPIRING TO CREATING IMMERSIVE VIRTUAL RUNWAY SHOWS IN 2022
.
WE PRODUCE AND PRESENT AVANT-GARDE RUNWAY SHOWS, IMMERSIVE MULTIMEDIA
INSTALLATIONS, PERFORMANCES, DESIGN, PHOTOGRAPHY AND FILM.
WE ARE AN INNOVATIVE FASHION PLATFORM, CREATING THE VERY FIRST VIRTUAL RUNWAY IN THE WORLD THIS PAST JUNE, 2020
WHO WE ARE
FAB STYLE COLLECTIVE IS A NON-PROFIT ORGANIZATION PRODUCING MUST ATTEND FASHION, ARTS AND LIFESTYLE EVENTS.
WE ENGAGE THOUSANDS AND IMPACTING THOUSANDS MORE.
SINCE 2012, WE HAVE PRESENTED OVER 500 INTERNATIONAL FASHION DESIGNERS AND ARTISTS, ATTRACTED OVER 10,000 THOUSAND GUESTS ANNUALLY, AND RECEIVED 40 MILLION MEDIA IMPRESSIONS LAST YEAR ALONE.
.
WE PRODUCE AND PRESENT AVANT-GARDE RUNWAY SHOWS, IMMERSIVE MULTIMEDIA
INSTALLATIONS, PERFORMANCES, DESIGN, PHOTOGRAPHY AND FILM.
WE ARE AN INNOVATIVE FASHION PLATFORM, CREATING THE VERY FIRST VIRTUAL RUNWAY IN THE WORLD THIS PAST JUNE, 2020
OUR MANDATE
HIGHLIGHTING FASHION AND LIFESTYLE TRENDS THROUGH A DIVERSE, INCLUSIVE AND SUPPORTIVE COMMUNITY
DIVERSITY AT THE FOREFRONT
WE ARE AN INTERNATIONALLY OPERATING NON-PROFIT ORGANISATION WITH +20 YEARS OF EVENTS EXPERIENCE. WE PRODUCE AND PRESENT AVANT-GARDE RUNWAY SHOWS, IMMERSIVE MULTIMEDIA INSTALLATIONS, PERFORMANCES, DESIGN, PHOTOGRAPHY AND FILM. WE ARE AN INNOVATIVE FASHION PLATFORM, CREATING OUR VERY FIRST VIRTUAL RUNWAY IN THE WORLD IN OCTOBER, 2020
REDEFINING THE RUNWAY IN PANDEMIC TIMES
WE ARE THE LONGEST RUNNING FASHION WEEK IN BELGIUM WITH 20 YEARS OF EVENTS. WE PRODUCE AND PRESENT AVANT-GARDE RUNWAY SHOWS, IMMERSIVE MULTIMEDIA INSTALLATIONS, PERFORMANCES, DESIGN, PHOTOGRAPHY AND FILM. WE ARE AN INNOVATIVE FASHION PLATFORM, CREATING THE VERY FIRST VIRTUAL RUNWAY IN THE WORLD THIS PAST OCTOBER, 2020
3 SEASONS OF VIRTUAL FASHION WEEK
- SHOWS WERE PRODUCED DURING THE FOLLOWING DATES:
- SPRING/SUMMER 2020 > JUNE 22 – JULY 10
- FALL / WINTER 2020 > OCT 15 – 26
- SPRING/ SUMMER 2021 > JUNE 2 – JUNE 17
FASHION VIA ICONIC LANDMARKS .
TAKING PLACE AT ICONIC BRUSSELS LANDMARKS, FAB STYLE COLLECTIVE WILL PRESENT 5 DAYS OF SHOWS, CURATING EACH FASHION COLLECTION WITH A UNIQUE SITE, AND PRODUCING 30
DISTINCT SHOWS EACH SEASON
LIVE & DIGITAL
THE VIRTUAL RUNWAY PRESENTATIONS WERE STREAMED LIVE ON THE FAB STYLE COLLECTIVE INSTAGRAM. EACH SHOW WAS CAPTURED VIA STORIES AND DOCUMENTED THROUGH PHOTOGRAPHY AND FILM. THE CONTENT WAS PROFESSIONALLY EDITED WITH A FINAL CUT FILM AND DIGITAL FOOTAGE RELEASED ON OUR WEBSITE, INSTAGRAM PAGE AND YOUTUBE CHANNEL.
TESTIMONIALS
"In the midst of closures, cancellations, lockdowns and shutdowns, there was one highlight on Canada's bare 2020 fashion calendar, the 1st edition of Brussels Fashi0on Week.
The FAB SC team should be applauded for giving local designers a much needed platform at the time of COVID and for making Brussels look so good in the process.”
TESTIMONIALS
"FAB Style Collective was one of the most important cultural initiatives of 2020.
During a time when so many aspects of the industry collapsed, FAB demonstrated new heights and future possibilities for fashion.
JAMIE POINTER
Founder of MAINLAND Contributor: World Ethical Apparel Round, Fashion Takes Action, TFI, Shopify, Seneca
AUDIENCE
PROFILE & REACH
AUDIENCE
PROFILE
ARTS & CULTURE ENTHUSIASTS
- Creative people interested in design, art, media, music
- Looking for a full sensory engaging experience
- Looking for new exposure and involvement in arts & culture
- Looking for entertainment and cultural experiences
- Interested in travel, new experiences expanding horizons
- Interested in tasting new foods, experiencing new flavours
SEEKING GROWTH & ENRICHMENT THROUGH EXPERIENCE
- Embrace difference
- Strong lgbtq+ community presence
- Culturally diverse audience from various ethnic backgrounds
- Socially aware
- Large bipoc community
COMMUNITY ORIENTED
- Seeking belonging and connection, sense of family
- Interested in social media, community
- Passionate to participate in events with meaning
- High value on being part of a group or a scene
- Feel sense of purpose through p
EVENT SEEKERS
- Looking for new events and entertainment
- Interested in music, art, cultural events, galleries
- Like to dress up and be seen
- Attend events to socialize and meet new people
AUDIENCE
GUEST / VIEWER PROFILE
35% MEN
65% WOMEN
AUDIENCE
GUEST / VIEWER PROFILE
35% MEN
65% WOMEN
AUDIENCE VIEWERSHIP
18-24
15%
25-34
45%
45-54
10%
55-64
5%
2019
> 1 LOCATION
> 8,400 ATTENDEES
> 5 DAYS OF SHOWS
2020
> 25 SHOWS
> 7 LOCATIONS
> 829,126 TOTAL VIEWS VIA INSTAGRAM
(LIVE SHOWS, REELS, FILMS, INTERVIEWS, PHOTOS)
2021
> 30 SHOWS
> 12 LOCATIONS
> 1,537,085 TOTAL VIEWS VIA INSTAGRAM
45.5M
2019 MEDIA IMPRESSIONS
(IN PERSON EVENT)
40+M
2020 & 2021 MEDIA IMPRESSIONS
VIRTUAL FASHION WEEK
SOCIAL MEDIA REACH
& ENGAGEMENT
LIVE STREAM SHOWS
PAST PARTNER
REELS
CONTENT POSTED TO INSTAGRAM
FINAL CUT RUNWAY FILMS
PROFESSIONALLY EDITED FILMS POSTED TO INSTAGRAM, YOUTUBE AND FASHIONARTTORONTO.CA
PREVIOUS LOCATIONS
WOODBINE RACETRACK
VALUE VILLAGE REUSE & RECYCLING CENTRE
VALUE VILLAGE REUSE & RECYCLING CENTRE
WOODBINE RACETRACK
VALUE VILLAGE REUSE & RECYCLING CENTRE
VALUE VILLAGE REUSE & RECYCLING CENTRE
VALUE VILLAGE REUSE & RECYCLING CENTRE
FASHION
WEEK
2022
APRIL 2022
IN PERSON & ONLINE
2022
FASHION WEEK VISION
ARTS & CULTURE ENTHUSIASTS
- 10 DAYS OF SHOWS HELD AT MULTIPLE LOCATIONS ACROSS THE CITY
- 30 COLLECTIONS EACH CURATED WITH AN ICONIC SITE
IN PERSON
- TICKETED IN PERSON EVENT FOR PUBLIC
- GUEST LIST FOR MEDIA, INFLUENCERS & CELEBRITIES
- 300 / 500 PEOPLE PER SHOW DEPENDING ON VENUE & CAPACITY
DIGITAL
- A DIGITAL ONLINE COMPONENT INCLUDING
- INDUSTRY INTERVIEWS
- LIVE STREAMED RUNWAY SHOWS
- STORIES
- REELS